Hamburg
Germany
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The project
Renewing
consistently
Renewing a store network means finding the same identity in different spaces. Sizes, fittings and starting conditions change. The quality of the result must remain recognisable.
For Guess we worked on existing fittings, wall panelling and display elements with 3M DI-NOC architectural finishes. Work on the surfaces, from preparation to installation, to update the image of the spaces and keep the elements that can be refurbished.
- Sector
- Fashion retail
Work across several locations - Period
- 2021–2023
- Work
- Cladding of existing fittings
and surfaces - Materials
- Architectural finishes
3M DI-NOC
Across the locations
The same care
in every place
All the project locations gathered in a single photographic journey. Choose a store to explore its work.
Amstelveen
Netherlands · 2021
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Athens
Greece
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Berlin
Germany
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Breda
Netherlands · 2021
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Cuneo
Italy · 2023
Panels, platforms and shelves make up the displays. The wood finish ties them together, fitting into a space characterised by the green marble floor.
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The Hague
Netherlands · 2021
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Esch-sur-Alzette
Luxembourg · 2023
The relationship between the wood finish, light shelves and metal structures characterises the feature walls. The cladding adapts to the proportions and details of the existing elements.
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Genoa
Italy · 2022
Tables, storage units and displays share the same material direction. The details show how the cladding follows the tops, sides and edges of the existing elements.
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Innsbruck
Austria · 2021
A deep store, with a sequence of wall displays. The result can be read in the relationship between clad surfaces, light elements and dark structures.
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Klagenfurt
Austria · 2021
The central fittings and display walls define the route through the store. The finishes fit into this composition, keeping the geometries and functions of the existing elements.
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Milan · Corso Buenos Aires
Italy · 2022
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Milan · Via Torino
Italy · 2022
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Nicosia
Cyprus · 2021
Light surfaces, wood and display structures give rhythm to the space. The overall view shows the continuity of the finishes between feature walls and central fittings.
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Paris
France
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Rome
Italy · 2022
The display walls clad in a wood effect accompany the route through the store. Shelves and metal profiles keep their own design and blend with the new surface.
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Savona
Italy · 2022
The cladding of the displays links the glass counters and the wall elements. The wood-effect finish accompanies the product without changing the function of the fittings.
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Tournai
Belgium
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Utrecht
Netherlands · 2021
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Vicolungo
Italy · 2023
The vertical grain gives continuity to the display panels. The metal profiles, shelves and junctions between surfaces make the precision of the cladding legible.
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Up close · Genoa
The value
of detail
A surface is also judged up close. On a table top, along an edge, where it meets a metal profile.
The cladding follows the existing element. The direction of the grain and the treatment of the corners help it read as a whole.
- 01Continuity between tops and sides
- 02Care for edges and junctions
- 03Integration with existing elements
One project
across Europe
The cities of the projects. Explore the map to find the project locations.
Project materials
Material and colour
in dialogue
Materials data sheetWork
Wood, white and metal are part of the project palette. The finishes are combined and applied to the elements to be refurbished, according to the characteristics of each location.
Wood effect
Brown wood
The warm finish links fittings, wall panelling and details across the different stores.
White
Uniform white
The light surface builds a neutral, bright backdrop for the product.
Metal
Metallic accent
Metal defines details and profiles with a controlled reflection.
One store or a multi-site project