01 · Need
Renewing several stores without interrupting the relationship with the public
The new space had to be warmer, more contemporary and consistent with the Fiorella Rubino identity.
Coordinated project · Fashion retail
Fiorella Rubino:
the pink that is reborn
02 · Solution
Surfaces transformed existing fittings enhanced
The applied finishes and the site coordination reduced demolition, time and operational complexity.
03 · Result
Brighter spaces, instantly recognisable
Walls, checkouts and display areas build a coordinated image across the different stores.
Five cities one identity
From Rodengo Saiano to Campobasso, Brindisi, Marcianise and Battipaglia, the work translates the Fiorella Rubino identity into five distinct but harmoniously coordinated spaces. Surfaces, finishes and display details were rethought to deliver brighter, contemporary and instantly recognisable spaces, while preserving the character of each location.
The stores
One project
five variations
Rodengo Saiano
Franciacorta Village · Brescia
Campobasso
CC Monforte
Brindisi
CC Le Colonne
Marcianise
Campania Shopping Centre · Caserta
Battipaglia
Cilento Outlet · Salerno
One project, up close
Brindisi: from site
to opening
The comparison documents one of the project locations. Drag the slider to see the transformation.
During the worksAt the openingOne project, up close
Marcianise: the checkout counter
before and after
The existing counter was not replaced: it was clad with three 3M DI-NOC finishes, PS-3870MT, PS-3100MT and PS-3904MT. Drag the slider to see the transformation.
BeforeAfter
Materials data sheetProject materials
White and rose metal to make room for the collection
Work
The refurbishment involved walls, volumes and coordinated fittings in the stores. In Marcianise the work focused on the checkout counter, clad with three dedicated finishes. White builds a bright backdrop for the collection, while rose metal defines details and display elements with a measured accent.
Rose metal
Rose metallic
A delicate accent accompanies the display elements without competing with garments and colours.
White
Uniform white
The bright base makes the space legible and enhances the collection.
Marcianise · Checkout counter
Matt black
One of the three 3M DI-NOC finishes used to clad the checkout counter of the store at the Campania Shopping Centre.
Marcianise · Checkout counter
Matt grey
One of the three 3M DI-NOC finishes used to clad the checkout counter of the store at the Campania Shopping Centre.
Marcianise · Checkout counter
Matt white
One of the three 3M DI-NOC finishes used to clad the checkout counter of the store at the Campania Shopping Centre.
Retail without stopping