Weights room of the Mamiani gym in Pinerolo with yellow and black motivational wall graphics

Case history · Fitness

Mamiani: energy
you can read on the walls

Facility: Palestra Mamiani — Palestra e Benessere
Location: Pinerolo (TO)
Sector: Fitness and wellness
Work: Restyling with custom graphics and cladding
Materials: 3M print vinyl and bespoke graphics

Palestra Mamiani · Pinerolo (TO)

From green to yellow

In summer 2016 the Pinerolo gym had green and red walls, a sign reading «Mamiani 2.0» and spaces that did not speak the same language. In September, in one week of installation, a single yellow and black graphic system ran through the building: from the façade to the staircase, from the changing rooms to the training hall. Bespoke graphics, printed on 3M vinyl and applied to the existing surfaces.

Location: Pinerolo (TO)
Site survey: June 2016
Installation: 25–30 September 2016
Material: 3M print vinyl

Outside

Same façade another voice

The street entrance in June and September 2016: the sign, the side bands listing the services and the door become the gym's first calling card.

The gym façade with the old Mamiani 2.0 sign, before the work

The gym façade with the new Mamiani Palestra e Benessere sign and the yellow and black graphic bands

The route

From the door to the training hall

01The threshold
02The staircase
03The changing rooms
04The room

01 · The threshold

The inner door was an anonymous pane of glass between two wooden leaves. Today it is the gym's first page: the brand, the yellow shapes and the messages welcome whoever comes in. Drag the slider to see the transformation.

The inner glass and metal entrance door, before the work

BeforeAfter

02 · The staircase

Along the flights, motivational messages accompany the climb. The yellow shapes follow the slope of the stairs and the handrail.

Graphic with a motivational phrase and yellow shapes on the staircase wall — On the first flight

Graphic with a motivational phrase on a grey background along the staircase — Along the climb

03 · The changing rooms

The existing lockers were clad in black with yellow numbering, and plexiglass signs mark changing rooms, showers and toilets with the same graphics.

Lockers clad in black with yellow numbers in the changing rooms — The numbered lockers

Plexiglass sign for the men's changing room with a yellow pictogram — Men's changing room

Plexiglass sign for the women's changing room with a yellow pictogram — Women's changing room

04 · The training hall

The equipment room goes from green to a black and yellow backdrop, with large figures of athletes and the message that accompanies every workout.

The equipment room with green walls, before the work

The equipment room with the yellow and black graphic and the message on the back wall

Full-height graphic with an athlete on the wall of the hall — The athlete figures

Full-height graphic with a female athlete and dumbbells — Life size

A gym you recognise

Materials data sheet

Project materials

Graphics become part of the space

Work

The work transformed the gym walls with bespoke graphics printed on 3M vinyl. Images and messages accompany the different areas, building wayfinding, energy and recognisability without resorting to a catalogue finish.

Motivational graphic applied in the Mamiani gym

3M print vinyl

Custom graphic · no finish code

Custom printing

The vinyl was printed with dedicated graphics and applied to the gym surfaces to build wayfinding, energy and recognisability.

Manufacturer: 3M
Technology: Self-adhesive print vinyl
Code: Not applicable: custom print

Fitness and wellness

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Mamiani: energyyou can read on the walls