01 · The threshold
The inner door was an anonymous pane of glass between two wooden leaves. Today it is the gym's first page: the brand, the yellow shapes and the messages welcome whoever comes in. Drag the slider to see the transformation.
Case history · Fitness
Palestra Mamiani · Pinerolo (TO)
In summer 2016 the Pinerolo gym had green and red walls, a sign reading «Mamiani 2.0» and spaces that did not speak the same language. In September, in one week of installation, a single yellow and black graphic system ran through the building: from the façade to the staircase, from the changing rooms to the training hall. Bespoke graphics, printed on 3M vinyl and applied to the existing surfaces.
Outside
The street entrance in June and September 2016: the sign, the side bands listing the services and the door become the gym's first calling card.


The route
01 · The threshold
The inner door was an anonymous pane of glass between two wooden leaves. Today it is the gym's first page: the brand, the yellow shapes and the messages welcome whoever comes in. Drag the slider to see the transformation.
02 · The staircase
Along the flights, motivational messages accompany the climb. The yellow shapes follow the slope of the stairs and the handrail.


03 · The changing rooms
The existing lockers were clad in black with yellow numbering, and plexiglass signs mark changing rooms, showers and toilets with the same graphics.



04 · The training hall
The equipment room goes from green to a black and yellow backdrop, with large figures of athletes and the message that accompanies every workout.





Materials data sheetProject materials
The work transformed the gym walls with bespoke graphics printed on 3M vinyl. Images and messages accompany the different areas, building wayfinding, energy and recognisability without resorting to a catalogue finish.


3M print vinyl
The vinyl was printed with dedicated graphics and applied to the gym surfaces to build wayfinding, energy and recognisability.
Fitness and wellness