01 · Lightness
Lightening the space without erasing its structure
The existing surfaces became the basis of a precise transformation, limiting invasive work and keeping what could be enhanced.
Case history · Fashion retail
Motivi
A new stage
The project
A new balance between space light and product
In the Motivi store at Le Brentelle shopping centre, the restyling turned the existing shell into a brighter, tidier space consistent with the brand identity. The work focused on surfaces and display details to guide the eye, give the collections room to breathe and make every area instantly legible.
02 · Continuity
A measured palette unites architecture and furniture
3M DI-NOC finishes, neutral tones and gold accents build a continuous language, from the window to the display walls.
03 · Presence
The design steps back and lets the product stand out
Light, backdrops and details define an orderly stage in which colours, garments and accessories gain greater visual strength.
Three cities one stage
Rubano, Trieste and Como: three Motivi stores renewed with 3M DI-NOC finishes. The same language of light surfaces and gold details, adapted to different spaces without demolition.
One project, up close
Rubano: the same store
a new stage
From the old layout, with grey tones and a dark floor, to a light space with shelves and gold details. Drag the slider to see the transformation.
BeforeAfterInside the project
Material light
product
From the window to the closest details, the images tell of a project built by subtraction: few marks, coordinated surfaces and a light that accompanies the route.
Materials data sheetProject materials
White and gold to bring light to the display
Work
The work renewed surfaces and display elements to make the store brighter and more recognisable. White brings order to the space; metallic gold highlights shelves and details without drawing attention away from the collection.
White
Uniform white
The light base makes the space brighter and leaves the leading role to the collection.
Gold metal
Metallic gold
The finish highlights shelves and display details with light and depth.
Retail